A loyalty program came out for users of the Starbucks card. Prior to this it was just a gift card, but now it was being turned into a card that offered perks such as, no charge for soy milk or added syrups, free refills on drinks like drip coffee and tea, and even free Wi-Fi […]
Starbucks introduced the Caramel Frappucino that included whipped cream, caramel drizzle, and a dome lid for the first time. Starbucks also entered the tea business in 1999 when it acquired the Tazo brand for $8,100,000. At this point, they had opened stores in China, Kuwait, Lebanon and South Korea. Total stores: 2,498
Starbucks introduced the “Frappuccino” in 550 stores. This name came about when Starbucks acquired The Coffee Connection in Boston. They sold a slushy drink made from a soft-serve machine and named it a “frappuccino.” Starbucks applied the name to their new drink. When it first came out it only had two flavors, coffee and mocha, […]
In January 1994, Starbucks opens its’ first drive-thru location. There were a total of 17 stores.
In 1987, the original owners sold the Starbucks chain back to former manager Howard Schultz for $3.8 million. They went off to focus on Peet’s coffee. Howard then rebranded his Il Giornale coffee outlets as Starbucks and had a major expansion of business. The revenue for that year was $ 1.3 million. Two years later […]
In 1982, Howard Schultz became the head of marketing because of his connection to a company that was helping supply Starbucks. Soon after, he took a trip to Italy where he discovered cafes that sold espresso beverages and he became inspired. At this time, Starbucks was only selling coffee beans, so Howard suggested they change […]
The first Starbucks opened in Seattle, Washington, in March 1971. It was located at 2000 Western Avenue. This cafe was later moved to the famous 1912 Pike Place Market in 1976. It all started when three friends became inspired by Alfred Peet, a coffee roasting guru who taught them how to specialize in selling high-quality […]
Starbucks opens it’s original location in March 1971, it was located in Seattle’s historic Pike Place Market. This cafe was later moved to the famous 1912 Pike Place Market in 1976. It all started when three friends became inspired by Alfred Peet, a coffee roasting guru who taught them how to specialize in selling high-quality coffee beans. […]