2014

Starbucks launches a plan with Arizona State University that offered qualifying Starbucks partners the opportunity to receive a college degree through ASU’s online program. Starbucks also starts to roll out powermat wireless charging, in their stores, where people can charge their phones on a mat so they can work without having their phone die. Total […]

2011

Starbucks introduced their largest cup size, the Trenta, which can hold 31 ounces. It is available for iced drinks only. Starbucks also introduced their K-Cup packs, which are trademarks of Keurig Green Mountain, Inc. The next year, they acquire Teavana for $620 million and widen their assortment of tea. Total stores: 17,003

2009

A loyalty program came out for users of the Starbucks card. Prior to this it was just a gift card, but now it was being turned into a card that offered perks such as, no charge for soy milk or added syrups, free refills on drinks like drip coffee and tea, and even free Wi-Fi […]

1999

Starbucks introduced the Caramel Frappucino that included whipped cream, caramel drizzle, and a dome lid for the first time. Starbucks also entered the tea business in 1999 when it acquired the Tazo brand for $8,100,000. At this point, they had opened stores in China, Kuwait, Lebanon and South Korea. Total stores: 2,498

1995

Starbucks introduced the “Frappuccino” in 550 stores. This name came about when Starbucks acquired The Coffee Connection in Boston. They sold a slushy drink made from a soft-serve machine and named it a “frappuccino.” Starbucks applied the name to their new drink. When it first came out it only had two flavors, coffee and mocha, […]

1994

In January 1994, Starbucks opens its’ first drive-thru location. There were a total of 17 stores.

1987

In 1987, the original owners sold the Starbucks chain back to former manager Howard Schultz for $3.8 million. They went off to focus on Peet’s coffee. Howard then rebranded his Il Giornale coffee outlets as Starbucks and had a major expansion of business. The revenue for that year was $ 1.3 million. Two years later […]

SEPTEMBER 1982

In 1982, Howard Schultz became the head of marketing because of his connection to a company that was helping supply Starbucks. Soon after, he took a trip to Italy where he discovered cafes that sold espresso beverages and he became inspired. At this time, Starbucks was only selling coffee beans, so Howard suggested they change […]

unicorn-frappuccino-sugars

MARCH 1971

The first Starbucks opened in Seattle, Washington, in March 1971. It was located at 2000 Western Avenue. This cafe was later moved to the famous 1912 Pike Place Market in 1976. It all started when three friends became inspired by Alfred Peet, a coffee roasting guru who taught them how to specialize in selling high-quality […]

1971

Starbucks opens it’s original location in March 1971, it was located in Seattle’s historic Pike Place Market.  This cafe was later moved to the famous 1912 Pike Place Market in 1976. It all started when three friends became inspired by Alfred Peet, a coffee roasting guru who taught them how to specialize in selling high-quality coffee beans. […]